Information for Brokers and Assisters

Brokers and Maine Enrollment Assisters (MEAs) both play a crucial role in assisting consumers with applying for coverage through CoverME.gov. Both Brokers and MEAs must be trained and certified before they can assist consumers shopping for Marketplace plans.

Questions about creating a consumer account? Please reference our step-by-step guide for setting up a consumer account on CoverME.gov (PDF).

Brokers

Operating as a Broker on CoverME.gov will give you the opportunity to assist consumers applying for health insurance coverage through CoverME.gov.

Already certified by CoverME.gov?

Log in to access the broker portal here.

Interested in participating as a Broker through CoverME.gov?

In order to be certified to sell Marketplace plans through CoverME.gov, Brokers must:

  • Have an active license with health authority through the Maine Bureau of Insurance;
  • Complete the online broker training offered by CoverME.gov through the online Learning Management System (LMS) and pass a Final Exam; and
  • Register on CoverME.gov and agree to the privacy and security protection requirements for the Marketplace.

Brokers who have completed the training and passed the final exam will be able to register for certification through the CoverME.gov system. Brokers who had active clients on HealthCare.gov in 2021 do not need to register on CoverME.gov. Instead, your information has been transferred over to CoverME.gov from HealthCare.gov. After completing your training, please be on the lookout for an email with a link to log in and finish setting up your account. This process can take 7-10 days.

After registering for certification, staff from the Office of the Health Insurance Marketplace will review your registration and check for compliance with training and licensure requirements before certifying you. This review process between registration and certification can take 7-10 days. Once you have been certified, you will receive an email which will allow you to create login credentials and log in to the CoverME.gov platform. Please be aware that Brokers may only begin selling Marketplace plans after they have received their certification from the state.

Once you are certified as a Broker through CoverME.gov, information about you and your business will also be made available through CoverME.gov’s Find Local Help tool for Maine consumers who need assistance. If you are a certified Broker and wish to update your information on the Find Local Help tool, please email us at SBMBrokers.dhhs@maine.gov.

If you want to become a CoverME.gov certified Broker, the first step is to create an account and complete training available through the online Learning Management System.

If you have successfully completed training and meet licensing requirements, you may proceed to register for certification through CoverME.gov.

Have Questions?

Contact the CoverME.gov Consumer Assistance Center at (866) 636-0355.

Questions about broker certification and portal access can also be emailed to SBMBrokers.dhhs@maine.gov.

Questions about the status of your license? Use the Maine Bureau of Insurance (BOI) licensee lookup tool.

Maine Enrollment Assisters

Maine Enrollment Assisters (MEAs) will continue to be certified by the organization they are employed by or volunteer with.

In order to be certified by their organization, all MEAs must complete training available through the online Learning Management System. When creating an account through the system, be sure to select “Maine Enrollment Assister” under the “user role” section. MEAs are not required to enter a National Provider Number or Tax ID Number in the registration form.

MEAs with questions about training should contact the CoverME.gov Consumer Assistance Center at (866) 636-0355.

Organizations interested in becoming Maine Enrollment Assister Organizations should reach out via email to SBMAssisters.dhhs@maine.gov.