Information for Brokers and Assisters

Brokers and Maine Enrollment Assisters (MEAs) both play a crucial role in assisting consumers with applying for coverage through CoverME.gov. Both Brokers and MEAs must be trained and certified before they can assist consumers shopping for Marketplace plans.

Questions about consumer account creation? Please reference our step-by-step guide for setting up a consumer account on CoverME.gov (PDF).

Brokers

Operating as a Broker on CoverME.gov will give you the opportunity to assist consumers applying for health insurance coverage through CoverME.gov.

Already certified by CoverME.gov?

Log in to access the Broker portal here.

Interested in participating as a Broker through CoverME.gov?

In order to be certified to sell Marketplace plans through CoverME.gov, Brokers must:

  • Have an active license with health authority through the Maine Bureau of Insurance;
  • Complete the online Broker training offered by CoverME.gov through the online Learning Management System (LMS) and pass a Final Exam; and
  • Register on CoverME.gov and agree to the privacy and security protection requirements for the Marketplace.

The CoverME.gov broker registration portal will open on October 1, 2021. After that date, Brokers who have completed the training and passed the final exam, and who are NOT currently active on HealthCare.gov, will be able to register for certification through the CoverME.gov system. After registering, staff from the Office of the Health Insurance Marketplace will review your registration and check for compliance with training and licensure requirements before certifying you. This review process between registration and certification can take 7-10 days. Once you have been certified, you will receive an email which will allow you to create login credentials and log in to the CoverME.gov platform.

Brokers who are active on the Federally Facilitated Marketplace do NOT need to register through CoverME.gov on October 1. However, you will still need to ensure that you have completed Broker training and meet licensure requirements. The Office of the Health Insurance Marketplace staff will be able to certify you based on information migrated from HealthCare.gov. After you have completed training and passed the final exam, please be on the lookout for an email with a link to claim your account and log in. Once you receive this email, we encourage you to log in and make sure that all of your information is up to date.

Once you are certified as a Broker through CoverME.gov, information about you and your business will also be made available through CoverME.gov’s Find Local Help tool for Maine consumers who need assistance.

Brokers may register until November 30, after which point registration will close and will not reopen until the end of the Open Enrollment period on January 15. Please be aware that Brokers may only begin selling Marketplace plans after they have received their certification from the state.

If you want to become a CoverME.gov certified Broker, the first step is to create an account and complete training available through the online Learning Management System.

If you have successfully completed training and meet licensing requirements, you may proceed to register for certification through CoverME.gov.

Have Questions?

Contact the CoverME.gov Consumer Assistance Center at (866) 636-0355.

Questions can also be emailed to SBMBrokers.dhhs@maine.gov.

Questions about the status of your license? Use the Maine Bureau of Insurance (BOI) licensee lookup tool.

Maine Enrollment Assisters

Maine Enrollment Assisters (MEAs) will continue to be certified by the organization they are employed by or volunteer with.

In order to be certified by their organization, all MEAs must complete training available through the online Learning Management System. When creating an account through the system, be sure to select “Maine Enrollment Assister” under the “user role” section. MEAs are not required to enter a National Provider Number or Tax ID Number in the registration form.

MEAs with questions about training should contact the CoverME.gov Consumer Assistance Center at (866) 636-0355.

Organizations interested in becoming Maine Enrollment Assister Organizations should reach out via email to SBMAssisters.dhhs@maine.gov.